MeritDirect has introduced the Day-Timer Women list to the market.

These are women who purchased organizational products for business, home, or school from Dat-Timers catalogs, stores or wholesalers. They are, on average, age 48-59 with an average annual income of $75,000 to $100,000 and 79% are married.

This 259,212 universe list is available starting at $125/M.

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