MeritDirect Gets Penton Tech Files

Share this article:
MeritDirect, White Plains, NY, said yesterday that it won list management of the Penton Technology Group business-to-business files effective April 1. Penton Technology Group includes business technology and enterprise IT publications.


The business technology files are Internet World, Business Finance and Business Performance Management. The files total 250,000 subscribers.


The enterprise IT files are Windows IT Pro, SQL Server Magazine, iSeries News and ePro Magazine. The lists have 400,000 postal names and 119,200 e-mail addresses.


Selections on these files include industry, job function, employee size, revenue, purchasing authority, sales volume and geography. Base prices vary by title.


With the addition of these files, MeritDirect will manage the entire Penton list portfolio.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.