MeritDirect Gets Lists of Business Professionals

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MeritDirect, White Plains, NY, announced yesterday that it won list management of seven files from The Institute for International Research Inc.


IIR provides training, conferences and seminars for business professionals in fields such as banking, insurance, finance/investment, healthcare, management, manufacturing, customer service, marketing/new product development, pharmaceutical and telecommunications.


The IIR master file contains 1 million upper- and midlevel executives, directors and managers who attended a seminar or conference produced by the firm. It is selectable by attendees, business type, job function, title and geography. Base price is $150/M.


IIR's other titles include IIR Finance with 211,000 names; IIR HR & Customer Care with 80,500 names; IIR Insurance, Banking & Finance with 131,808 names; IIR Marketing with 202,000 names; IIR Pharmaceutical with 223,000 names and IIR Telecommunications with 52,100 names. These lists have base prices of $165/M.


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