MeritDirect Gets BusinessWeek E-Mail File

Share this article:
MeritDirect announced its appointment yesterday as list manager for the BusinessWeek E-Mail List of more than 521,000 subscribers to the McGraw-Hill publication at e-mail address.


The file is 60 percent male with an age range of 25-54 and an average household income of more than $75,000. Selects include geography, recency, gender and newsletter segments such as Technology Insider, Market Week, MBA Insider, Small Biz and Career Insider. Base price is $300/M.


MeritDirect suggests the file for business-to-business offers such as business publications, seminars, supplies, computers and peripherals, software, furnishings and consumer products and services such as financial services, luxury cars, electronics, travel and fine clothing.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.