MeritDirect Gains Advanstar List Properties

Share this article:
MeritDirect, White Plains, NY, announced its appointment yesterday as the exclusive list manager for the Advanstar Communications business-to-business postal and e-mail files.


The Advanstar list properties consist of 56 subscriber lists, 12 trade show attendee files, 20 master files and 60 e-mail lists. The Advanstar Master File consists of 2.5 million names. Management of most of these files takes effect Jan. 1, though a few will not transfer to MeritDirect until March 10.


Advanstar's publications and conferences cover industries including healthcare, pharmaceuticals, art, automotive, beauty, e-learning, call centers, digital media, entertainment/marketing, fashion, manufacturing, science and telecommunications.


The files will be handled by MeritDirect's vice president of its Business List Management Services Group, Jeffrey T. Moriarty, and his team from the firm's Chicago-area office.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.