MeritDirect Gains Advanstar List Properties

Share this article:
MeritDirect, White Plains, NY, announced its appointment yesterday as the exclusive list manager for the Advanstar Communications business-to-business postal and e-mail files.


The Advanstar list properties consist of 56 subscriber lists, 12 trade show attendee files, 20 master files and 60 e-mail lists. The Advanstar Master File consists of 2.5 million names. Management of most of these files takes effect Jan. 1, though a few will not transfer to MeritDirect until March 10.


Advanstar's publications and conferences cover industries including healthcare, pharmaceuticals, art, automotive, beauty, e-learning, call centers, digital media, entertainment/marketing, fashion, manufacturing, science and telecommunications.


The files will be handled by MeritDirect's vice president of its Business List Management Services Group, Jeffrey T. Moriarty, and his team from the firm's Chicago-area office.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.