MeritDirect forms Strategic Services Group

Share this article:

Direct marketing agency MeritDirect launched the Strategic Services Group on October 19. The unit will provide consulting, digital, b-to-b and insert media services to clients.

The consulting group, known as Strategic Consulting, will work with clients on their general planning and marketing goals and provide analysis of issues such as database construction, telemarketing and catalog design. The Merit Digital service will work with clients on their display media advertising, bringing a focus on metrics and measurability of database marketing to the digital space.

MeritDirect will also offer “b2bbase,” a database for business-to-business clients. Created with marketing services firm Experian, the database contains customer data pulled from more than 150 b-to-b mailers from a period of more than five years. The final practice area under the Strategic Services Group is Insert Media, which will focus on advertising inserts and their value as an affordable turnkey marketing option.

Marketing consultant and director Andrew Joyce will oversee the group's Strategic Consulting practice and Merit Digital. Ed Larkin, VP of business development, will manage the b2bbase practice, while Dan Plunkett, VP and director, will oversee the Insert Media group.  

An agency representative was not immediately available for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.