MeritDirect Announces Day-Timer Enhanced Business Master File

MeritDirect, Stamford, CT, has gained management of the newly available Day-Timer Enhanced Business Masterfile of more than 686,000 names.


The file was overlaid with business data to offer selects such as industry, employee size, standard industry code and sales volume.


Buyers on the file range from ages 35 to 44, and the file is 47 percent male. The average unit of sale is $45. The base price is $100 per thousand.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.