MeritDirect Adds E-Mail Analysis Tool From M4Internet
MeritDirect, White Plains, NY, announced today that it is using an analysis tool from M4Internet that lets its clients measure how specific demographic profiles respond to e-mail marketing messages and campaigns.The tool, M4Analyze, lets MeritDirect's clients gauge the success of an e-mail campaign within a specific demographic profile and predict the highest response rates, the company said. Detailed demographic response reports can be created within a Web-based interface and may be shared without compromising confidential user data.
