MeritDirect Adds CFO File

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MeritDirect, White Plains, NY, said yesterday that it would take over list management for the CFO magazine postal file, effective June 1.


The CFO postal list has over 450,000 active subscribers to this publication for chief financial executives. The average subscriber is 45, has a household income of $265,381 and an individual income of $166,541.


Selections on the file include business/industry type, employee size, job title, sales volume and geography. The base price is 160/M.


The new-to-market CFO magazine technology masterfile will also be available through MeritDirect on June 1. It reaches over 35,500 technology professionals and is priced at $175/M.


MeritDirect has managed the CFO e-mail file of over 64,400 addresses since April 2003. It has a base price of $400/M.


CFO magazine is owned by CFO Publishing Corp., an Economist Group business.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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