MeritBase Adds Response Model to Database

Share this article:
STAMFORD, CT -- MeritDirect announced the availability of response segmentation modeling on its business-to-business cooperative database, here yesterday at its third annual Business Mailers Co-op.


The MeritBase database was introduced at last year's co-op and now has 800 individual lists in it.


The Response Segmentation Model is a predictor of response rates for BTB mailers and can be used to rank order segments across MeritBase. It is available to MeritBase participants as well as other mailers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.