Merging Divisions May Add Staff at Harte-Hanks

Share this article:
Customer relationship management firm Harte-Hanks Inc. wants to hire an undisclosed number of executives after combining its direct and interactive agency divisions under the new Harte-Hanks Direct & Interactive.


Likely additions include strategists, creative executives, artists and account executives.


"We expect to drive additional growth and additional staff as a result of this combination," said Frank Harvey, the new president of Harte-Hanks Direct & Interactive.


Harvey previously was president for three years of the interactive division at Harte-Hanks in Lake Katrine, NY. That office and Harte-Hanks' Langhorne, PA, outpost, where Harvey has relocated, will serve as the base for Harte-Hanks Direct & Interactive.


Wayne Rosenberger, who previously had overall charge of Harte-Hanks' direct agency services, moves up to vice president of business development for marketing services at Harte-Hanks, San Antonio.


The combined entity will continue to operate within the marketing services division of Harte-Hanks Direct Marketing.


The merger of the two agency divisions was led by client developments.


"It's more meant to create better synergy and better ability for the clients to use Harte-Hanks," Harvey said. "In the past, clients looked at e-business as separate from marketing. They're now combining those functions."


The majority of Harte-Hanks' direct marketing agency clients are in healthcare, pharmaceuticals, automotive, hospitality and leisure. The interactive arm handled mostly pharmaceuticals, financial services, healthcare, and education and training.


Harte-Hanks Direct & Interactive will have clients like Pharmacia, BlueCross BlueShield of Illinois, Amgen, CNA and Abbott Laboratories.


Working alongside Harvey will be Hensley Evans, newly promoted to president of interactive at Harte-Hanks Direct & Interactive. She will work out of the Lake Katrine office.


Harvey said the Harte-Hanks agency changes and potential addition to the employee rolls comes as he sees a rebound in the economy.


"At this time, we're starting to see marketing budgets pick up a little faster than in the past [slowdowns]," he said. "I just think we've evolved as an economy and the turns evolve more rapidly, so the economy gets back on its feet more quickly."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.