Mergers & Acquisitions

Marketing M&A Activity Hits Highest Levels Since 2007

Marketing M&A Activity Hits Highest Levels Since 2007

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Twenty-nine billion-dollar deals were done in 2015 as companies snapped up tech and software capabilities.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

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The Bombora data is available via Audience Marketplace.

Datonics Announces Deal With Adobe

Datonics Announces Deal With Adobe

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Adobe Audience Manager users now have the option to access a huge set of useful data.

Beintoo Announces Partnership With Tapad

Beintoo Announces Partnership With Tapad

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Via the partnership, Beintoo will license the marketing solutions provider's privacy-safe, cross-device data for audience extension and offline attribution within its BeAudience and BeAttribution platforms.

Accenture Teams Up With Salesforce

Accenture Teams Up With Salesforce

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The pair offers consumer goods companies a single system of engagement for sales and trade marketing processes.

AOL To Buy Millennial Media for $238 Million

AOL To Buy Millennial Media for $238 Million

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Following its own acquisition by Verizon, AOL broadens its programmatic capabilities in the mobile arena.

Sprinklr Announces Instagram Expansion

Sprinklr Announces Instagram Expansion

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Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.

Spredfast Acquires Shoutlet

Spredfast Acquires Shoutlet

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The social software provider acquired the provider of social data integration.

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

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Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

DataMentors Announces Partnership With Relevate

DataMentors Announces Partnership With Relevate

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The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.

Sprinklr Announces Alliance With Deloitte

Sprinklr Announces Alliance With Deloitte

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The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

Verizon Buys AOL for $4.4 Billion

Verizon Buys AOL for $4.4 Billion

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AOL's Tim Armstrong says the goal is to become the world's biggest media provider.

Harte Hanks Buys 3Q Digital

Harte Hanks Buys 3Q Digital

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The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.

Hacker Group Merges With Global FCB Sisters

Hacker Group Merges With Global FCB Sisters

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The lead-gen agency gains significant CRM chops in the deal.

AT&T and DirecTV to Tie the Cord

AT&T and DirecTV to Tie the Cord

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I mean, who isn't mega-merging these days? Comcast and Time Warner Cable, potentially Sprint and T-Mobile—and now AT&T is buying DirecTV for $48.5 billion smackers.

Publicis, Omnicom $35B Merger Is No More

Publicis, Omnicom $35B Merger Is No More

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The agency romance fizzled as irreconcilable differences emerged, and then came to an abrupt end.

News Byte: IBM is Said to be Pursuing Silverpop

News Byte: IBM is Said to be Pursuing Silverpop

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Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

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The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Verint to Acquire KANA for $514 Million

Verint to Acquire KANA for $514 Million

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The deal unites two players in customer engagement and intelligence systems.

2013: The Year of Marketing M&As

2013: The Year of Marketing M&As

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Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?

News Byte: Oracle to Buy Responsys for $1.5 Billion

News Byte: Oracle to Buy Responsys for $1.5 Billion

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The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.

News Byte: Publicis Groupe Acquires POKE

News Byte: Publicis Groupe Acquires POKE

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The holding company continues to broaden its digital offerings across the globe.

Speculation Continues on the Omnicom-Publicis Merger

Speculation Continues on the Omnicom-Publicis Merger

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Marketing industry insiders weigh in as to whether the merger is an advantageous alliance or a momentous mistake.

12 Things Direct Marketers Need to Know about the Omnicom-Publicis Merger

12 Things Direct Marketers Need to Know about the Omnicom-Publicis Merger

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Several industry experts discuss the pros and cons of how the proposed merger could impact direct marketers.

Will OmniPubliComcis be the Death of Creativity?

Will OmniPubliComcis be the Death of Creativity?

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Sausage. It's delicious in a sandwich, but it's not really the word you'd want to use to describe the creative work coming out of an agency.

Creative Conglomerate: Omnicom and Publicis to Merge

Creative Conglomerate: Omnicom and Publicis to Merge

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Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

Salesforce.com Agrees to Acquire ExactTarget for $2.5B

Salesforce.com Agrees to Acquire ExactTarget for $2.5B

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The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.

Accenture Acquires Acquity

Accenture Acquires Acquity

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The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.

AlloyASL Targets Students with New Acquisition

AlloyASL Targets Students with New Acquisition

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AlloyASL acquires Student Marketing Group and becomes ASL Marketing.

The marriage of marketing automation and email

The marriage of marketing automation and email

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Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

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