Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
The deal unites two players in customer engagement and intelligence systems.
Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?
The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.
The holding company continues to broaden its digital offerings across the globe.
Marketing industry insiders weigh in as to whether the merger is an advantageous alliance or a momentous mistake.
Several industry experts discuss the pros and cons of how the proposed merger could impact direct marketers.
Sausage. It's delicious in a sandwich, but it's not really the word you'd want to use to describe the creative work coming out of an agency.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.
Amazon.com has agreed to acquire Kiva Systems for $775 million in cash, the company said in a statement. Kiva Systems, which will retain its brand, provides end-to-end material handling solutions for distribution centers, which include automated robots for moving inventory and software for tracking products throughout the picking and sorting process.
UPS has reached an agreement to acquire Dutch-based international delivery services company TNT Express, said UPS director of global media services Norman Black. TNT Express's major shareholders have agreed on UPS's all-cash offer at $6.8 billion. UPS expects the deal to close during the third quarter of 2012.
Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide.
Marketing services agency SolutionSet MediaWhiz Partnership merged with D.L. Ryan Companies, an independent promotions and digital marketing agency, to form the Hyper Marketing Incorporated Network (HMI).
As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities.
Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately, he told Direct Marketing News. He will report to Draftfcb president and CEO Laurence Boschetto and he will partner with George Kane, EVP and worldwide financial director, to oversee the agency's global M&A activity.
Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
Liz Claiborne Inc. agreed to sell the Liz Claiborne, Monet and Kensie brands, and completed the sale of the Dana Buchman brand, for total cash proceeds of approximately $328 million, Liz Claiborne Inc. CEO William McComb said during an Oct. 13 conference call.
Mergers and acquisition (M&A) value in the marketing, media, technology and services industries increased 9% to $43.4 billion in the third quarter of 2011 compared with Q2, according to a transactions report from Petsky Prunier, an investment bank. Seven hundred and seventy one transactions occurred during the quarter, an increase of 9% compared to the second quarter.
Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.
Digital marketing company Datran Media and digital media services firm ContextWeb have merged into PulsePoint, the companies said on Sept. 22.
Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency.
The SolutionSet MediaWhiz Partnership has promoted Ed Kats to president of its MediaWhiz division, effective August 29. Kats will report directly to Zain Raj, president and CEO of the Partnership.
Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.
Publicis Groupe has acquired a majority stake in social media agency Big Fuel, in its second major acquisition in three months. The Paris-based holding company will align the shop under the VivaKi network, which operates digital agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.