Mergers & Acquisitions
Twenty-nine billion-dollar deals were done in 2015 as companies snapped up tech and software capabilities.
The Bombora data is available via Audience Marketplace.
Adobe Audience Manager users now have the option to access a huge set of useful data.
Via the partnership, Beintoo will license the marketing solutions provider's privacy-safe, cross-device data for audience extension and offline attribution within its BeAudience and BeAttribution platforms.
The pair offers consumer goods companies a single system of engagement for sales and trade marketing processes.
Following its own acquisition by Verizon, AOL broadens its programmatic capabilities in the mobile arena.
Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.
The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.
AOL's Tim Armstrong says the goal is to become the world's biggest media provider.
The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.
The lead-gen agency gains significant CRM chops in the deal.
I mean, who isn't mega-merging these days? Comcast and Time Warner Cable, potentially Sprint and T-Mobile—and now AT&T is buying DirecTV for $48.5 billion smackers.
The agency romance fizzled as irreconcilable differences emerged, and then came to an abrupt end.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
The deal unites two players in customer engagement and intelligence systems.
Last year was one of steady growth for marketing mergers and acquisitions, with the Publicis/Omnicom marriage topping the list. But what does it all mean for 2014?
The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.
The holding company continues to broaden its digital offerings across the globe.
Marketing industry insiders weigh in as to whether the merger is an advantageous alliance or a momentous mistake.
Several industry experts discuss the pros and cons of how the proposed merger could impact direct marketers.
Sausage. It's delicious in a sandwich, but it's not really the word you'd want to use to describe the creative work coming out of an agency.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.