Merger Aims to Spur Wireless Standards

Share this article:
The Internet Advertising Bureau and the Wireless Advertising Industry Association last week announced the merger of the IAB's Wireless Ad Council and the WAIA into the Wireless Advertising Association. The newly formed organization aims to establish guidelines for wireless Internet and all other wireless applications on a world-wide basis.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.