Meredith to Acquire Four G+J Titles

Share this article:
Meredith Corp. said yesterday that it reached an agreement in principle to acquire consumer magazine titles Parents, Child, Fitness and Family Circle from Gruner + Jahr USA Publishing for $350 million.


The deal is contingent on the completion of due diligence, execution of definitive agreements and certain closing conditions. Definitive agreements will be signed in early June and a June 30 closing date has been targeted, according to Meredith, which is based in Des Moines, IA, and New York.


Under terms of the transaction, before June 30 G + J has the option to sell the assets of business publications Inc. and Fast Company to Meredith as well. If acquired as part of the deal, Meredith said it would sell these publications through a private sale or auction.


The acquisition of the consumer titles would fit with Meredith's previously stated corporate strategy of building its readership of younger women.


Parents magazine is a monthly publication with a rate base of 2.2 million and a readership of 14 million. The three special interest magazines published under the Parents Media Group banner are Spanish-language title Ser Padres, Parents Expecting and Parents Baby.


Child is published 10 times annually and has a rate base of 1 million and a readership of 4.9 million.


Fitness is published 12 times annually and has a rate base of 1.5 million and a readership of 5.4 million.


Family Circle is published 15 times annually with a rate base of 4.2 million and a readership of 20.5 million.


Meredith acquired the American Baby Group from Primedia Inc. in December 2002. The $115 million purchase included the American Baby title as well as Childbirth and First Year of Life magazines; Hispanic titles Espera, Primeros 12 Meses and Healthy Kids en Espanol; Web sites americanbaby.com and healthykids.com; television programs American Baby and Healthy Kids; Baby Faire expos and product shows; sampling programs; and custom publications.


Other magazine titles published by Meredith include Better Homes and Gardens, Ladies' Home Journal, More, Country Home, Traditional Home and Midwest Living.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...

Word to the Wise: Programmatic Direct

Word to the Wise: Programmatic Direct

What is programmatic direct?

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.