Meredith Takes ReadyMade Off the Rack

Share this article:

Magazine publisher Meredith Corp. has purchased ReadyMade, a multimedia brand targeting adults in their 20s and 30s.

The ReadyMade brand includes a do-it-yourself magazine, Web site, book, branded products such as project kits and custom marketing operations.

The transaction is expected to close later this fall. Financial terms were not disclosed.

ReadyMade magazine is a bi-monthly publication that launched in December 2001. Its complementing Web site at www.readymade.com features additional how-to tips, project ideas, blogs and an online store.

As well as the magazine and Web site, ReadyMade published its first book called "How to Make (Almost) Anything" in December 2005.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.