Meredith Takes ReadyMade Off the Rack

Share this article:

Magazine publisher Meredith Corp. has purchased ReadyMade, a multimedia brand targeting adults in their 20s and 30s.

The ReadyMade brand includes a do-it-yourself magazine, Web site, book, branded products such as project kits and custom marketing operations.

The transaction is expected to close later this fall. Financial terms were not disclosed.

ReadyMade magazine is a bi-monthly publication that launched in December 2001. Its complementing Web site at www.readymade.com features additional how-to tips, project ideas, blogs and an online store.

As well as the magazine and Web site, ReadyMade published its first book called "How to Make (Almost) Anything" in December 2005.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.