Meredith Starts Magazine Product Line

Share this article:
Meredith Corp. announced a strategic alliance yesterday with Home Interiors & Gifts to create and sell branded home decor products under the Better Homes and Gardens title.


The line, the Better Homes and Gardens Collection, will be available by late 2003 or early 2004, according to Meredith, Des Moines, IA.


Dallas-based Home Interiors & Gifts Inc. has 80,000 sales representatives who will sell the products through in-home presentations. They also will offer subscriptions to Better Homes and Gardens magazine to their customers.


"Our joint research reveals that customers who attend Home Interiors & Gifts in-home decorating and gift shows recognize and associate quality with Better Homes and Gardens," Meredith Publishing group president Stephen M. Lacy said in a statement. "Our alliance with Home Interiors & Gifts and its displayers offers us a unique opportunity to offer a collection of exclusive home decor products to a widely receptive and loyal customer base."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.