Meredith Starts Magazine Product Line
The line, the Better Homes and Gardens Collection, will be available by late 2003 or early 2004, according to Meredith, Des Moines, IA.
Dallas-based Home Interiors & Gifts Inc. has 80,000 sales representatives who will sell the products through in-home presentations. They also will offer subscriptions to Better Homes and Gardens magazine to their customers.
"Our joint research reveals that customers who attend Home Interiors & Gifts in-home decorating and gift shows recognize and associate quality with Better Homes and Gardens," Meredith Publishing group president Stephen M. Lacy said in a statement. "Our alliance with Home Interiors & Gifts and its displayers offers us a unique opportunity to offer a collection of exclusive home decor products to a widely receptive and loyal customer base."