Meredith shuts down ReadyMade, lays off 75

Share this article:

Publishing and marketing company Meredith Corp. has closed the books on ReadyMade, a title that promoted do-it-yourself household tasks, and cut 75 jobs to save on operating expenses. Meredith acquired ReadyMade in 2006.

The cost-saving measures will save the company approximately $10 million, before taxes, according to Meredith.

The scaling down of operations follows the company's fiscal third quarter losses, announced in April.

Steve Lacy said the move would allow the company to develop digital resources. In March, Meredith launched iPad editions of its flagship brands, Better Homes and Gardens, Parents and Fitness.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »