Meredith Shakes Up Publisher Spots

Share this article:
Better Homes and Gardens publisher Amy Wilkins has traded her post at Meredith Corp.'s flagship magazine for a similar title at the company's Country Home publication.


She held the top job at Better Homes and Gardens for a year. Better Homes and Gardens has a reported monthly rate base of 7.6 million versus 1.2 million for Country Home.


Carey Witmer was publisher of Country Home before taking the associate publisher's job at Better Homes and Gardens. She reports to Jan Studin, Wilkins' successor at Better Homes and Gardens, who joined Meredith last summer as publisher of Parents.


"For Amy, it gives her an opportunity to work on a title that has a solid track for growth, and we were glad she was willing to do that because that position had been open," Meredith spokesman Patrick S. Taylor said.


Studin's replacement at Parents is Susan Baron, previously publishing director of American Baby, a position now eliminated. With a rate base of nearly 2 million, Parents is ripe for a brand extension given Baron's experience.


"One of our goals is to build Parents as a brand," Taylor said. "It's always been a great magazine, but we'd like to expand it into a branded platform."


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.