Meredith Selects ALC to Manage Files

Share this article:
Meredith Corp., New York, will entrust its portfolio of list properties with more than 60 million names to American List Counsel for management as of April 2.


Cheryl Dahlquist, director of database marketing services at Meredith, said the company selected ALC because of its strength as an industry leader and its extensive network of contacts.


The Meredith publishing files include the subscriber lists for Better Homes and Gardens, Ladies' Home Journal, Traditional Home, Country Home, Golf for Women and Midwest Living. They also include the Meredith consumer database of 25 million unduplicated records.


Meredith has been managing the files inhouse.


As part of the transition, ALC, Princeton, NJ, will aggregate the list data to create new lists and products. New segments and modeling opportunities also will be made available, according to ALC.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.