Meredith Promotes Gaviria to Head Hispanic Ventures

Meredith Corp. promoted Ruth Gaviria to publisher and executive director of Hispanic ventures for Meredith Publishing Group.


The 43-year-old executive is charged with increasing Meredith's presence in the Hispanic market. Based in New York, she already has helped develop Hispanic products across several Meredith businesses, including custom publishing, new business development and the publisher's American Baby products.


Prior to joining Meredith earlier this year, Gaviria was director of marketing and brand development for Time Inc.'s People en Espanol magazine. She created a full-service marketing operation for People's Spanish-language sibling, signature branded events and research efforts.


close

Next Article in Direct Mail

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.