Meredith, HomePortfolio.com Sign Marketing Agreement

Share this article:
Meredith Corp., New York, and HomePortfolio.com yesterday signed an agreement covering marketing and content initiatives.


The agreement calls for online integration of branded content from both Meredith and HomePortfolio.com, a Web site dedicated to premium home design products.


Meredith, a media and marketing company, will contribute to HomePortfolio.com content from Better Homes and Gardens, Traditional Home and Country Home Magazines. The deal also includes e-commerce and database initiatives.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.