Meredith, HomePortfolio.com Sign Marketing Agreement
Meredith Corp., New York, and HomePortfolio.com yesterday signed an agreement covering marketing and content initiatives.The agreement calls for online integration of branded content from both Meredith and HomePortfolio.com, a Web site dedicated to premium home design products.
Meredith, a media and marketing company, will contribute to HomePortfolio.com content from Better Homes and Gardens, Traditional Home and Country Home Magazines. The deal also includes e-commerce and database initiatives.
