Meredith Debuts Siempre Mujer

Share this article:
Meredith Corp. released the first issue last week of Siempre Mujer, a bimonthly lifestyle and shelter magazine for Hispanic women. Initial circulation was 350,000.


Priced at $2.99, Siempre Mujer -- "always a woman" in Spanish -- will target mostly immigrant Spanish-speaking women seeking the American dream. Meredith worked with Home Interiors & Gifts, which sells Better Homes & Gardens decor, to introduce the magazine at its Tupperware-styled gatherings.


The magazine aims at a slice of the U.S. Hispanic population: 8 million women. Eighty-two percent of this audience was born outside the United States. Their median age is 35, and household income is $35,000. Forty-three percent have a high school diploma, and 49 percent have Internet access.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.