Meredith Debuts Siempre MujerMeredith Corp. released the first issue last week of Siempre Mujer, a bimonthly lifestyle and shelter magazine for Hispanic women. Initial circulation was 350,000.
Priced at $2.99, Siempre Mujer -- "always a woman" in Spanish -- will target mostly immigrant Spanish-speaking women seeking the American dream. Meredith worked with Home Interiors & Gifts, which sells Better Homes & Gardens decor, to introduce the magazine at its Tupperware-styled gatherings.
The magazine aims at a slice of the U.S. Hispanic population: 8 million women. Eighty-two percent of this audience was born outside the United States. Their median age is 35, and household income is $35,000. Forty-three percent have a high school diploma, and 49 percent have Internet access.