Meredith Debuts Siempre Mujer

Share this article:
Meredith Corp. released the first issue last week of Siempre Mujer, a bimonthly lifestyle and shelter magazine for Hispanic women. Initial circulation was 350,000.


Priced at $2.99, Siempre Mujer -- "always a woman" in Spanish -- will target mostly immigrant Spanish-speaking women seeking the American dream. Meredith worked with Home Interiors & Gifts, which sells Better Homes & Gardens decor, to introduce the magazine at its Tupperware-styled gatherings.


The magazine aims at a slice of the U.S. Hispanic population: 8 million women. Eighty-two percent of this audience was born outside the United States. Their median age is 35, and household income is $35,000. Forty-three percent have a high school diploma, and 49 percent have Internet access.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.