Meredith Creates Loyalty Magazines for Chrysler Group VehiclesMeredith Corp., Des Moines, IA, and Chrysler Group announced today three new customer loyalty magazines for Chrysler Group vehicles.
Created by Meredith's Integrated Marketing group, the four-color magazines aim to capture the lifestyle and passions of Chrysler, Jeep and Dodge vehicle owners. The first issues to each customer group went out last week to 6 million car owners. A second issue goes out in the spring, also to 6 million owners of Chrysler, Jeep and Dodge vehicles. Future issues will be evaluated based on response to the first two.
The magazines are sent to customers through a combined direct mail and dealer effort.
The 76-page magazines, filled with lifestyle features on topics ranging from architecture schools to rock music, were produced as part of Chrysler Group's broader strategic goal of building a stronger loyalty bond between each automotive brand and their owners.
The program represents the first time Chrysler Group has worked with a major publisher to create this type of lifestyle publication. It is a collaboration among Chrysler Group, BBDO Detroit, its agency of record, and Meredith to ensure that the brand messages in the magazines reflect each brand's advertising and other marketing communications.