Mercury Media Gets More Western Dental Work

Share this article:
Western Dental Services is expanding its direct response television advertising from Mercury Media, Santa Monica, CA, after a test in the Los Angeles market.


The agency is now responsible for all English and Spanish TV campaigns in markets covered by Western Dental. It will handle media planning and buying, plus reporting for the short-form spots.


In business since 1903, Western Dental has 450 licensed dentists, orthodontists and specialists in Arizona and California.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.