MerchantCircle signs deal for mobile coupons

Share this article:

One of the newest marketing channels, the mobile phone, continues to gain traction among merchants. In the latest deal, MerchantCircle, a network of over 225,000 local businesses, has signed a deal with Cellfire Inc. to provide its members the ability to offer mobile coupons.

As a result of the deal, MerchantCircle, Los Altos, CA, businesses will be able to extend their online advertised promotions to the mobile phone. For example, Rio Loco in Memphis, TN, is offering a free entrΘe with the purchase of another while USA Party Express in Mastic, NY, is offering $150 off a dunk tank rental.

Cellfire, San Jose, CA, is a free service to consumers that automatically delivers savings directly to mobile phones and provides frequently updated discounts specific to a consumer's geographic area.

By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike text-based offers, Cellfire's application-based service enables consumers to easily store, search and use discounts from multiple merchants.

The service includes national brand merchants such as Hardees, Papa Johns and Virgin Megastores.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.