Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
A list of 40 awesome things about marketing in honor of the 40 awesome winners of the 2013 40 Under 40 Awards.
Brands and capitalizing on cool—possible or just totally lame?
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.