Membership Service Providers to Merge

Share this article:
Transmedia Asia Pacific and Transmedia Europe announced a merger agreement yesterday. Subject to approval by shareholders of each company, the merger is expected to be completed by the second quarter. Transmedia Asia Pacific will issue one share of common stock for each of Transmedia Europe's 35 million shares outstanding. The two companies provide customized online and offline membership products and services, including online shopping, travel, leisure, data and voice communication, healthcare and helpline services.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.