Mellon Sees Results With Pivotal

Share this article:

Mellon Asset Management, a provider of investment management products and services, has achieved significant financial savings estimated by Mellon to be worth more than $900,000 in infrastructure and software. The company also has saved more than $400,000 in support in just two months following its implementation of the Pivotal Customer Relationship Management solution from Pivotal Corp.

The announcement was made by Vancouver, British Columbia-based Pivotal Corp., a CRM solution provider and the CRM division of Atlanta-based CDC Software. CDC Software is the enterprise software company of CDC Corp., which is based in Hong King, China.

Mellon Asset Management is a division of Mellon Financial Corp., Pittsburgh, a global financial services company. The Pivotal CRM solution is allowing Mellon Asset Management, based in Northampton, Britain, to consolidate its CRM infrastructure, software and support across its 12 asset management subsidiaries including Standish Mellon Asset Management, Franklin Portfolio Associates and The Boston Company Asset Management.

The subsidiaries will be able to manage customers' investments more profitably, provide enhanced levels of service and enable the organizations to make more informed business decisions.

Implemented in February 2006, the Pivotal CRM system is currently being used by more than 250 people. As a result of the success thus far, Mellon is in discussions regarding a further rollout to its global sales, marketing groups and investment subsidiaries later this year. Mellon also is planning expansion to include Mellon Global Investments, the international distribution subsidiary of Mellon Financial Corporation.

In addition to the expanded deployments within Mellon, the company is also planning to introduce new additional Pivotal modules and standard functionality to address broader business requirements.

These plans include integration with Blackberry devices using the Pivotal Handheld module and the addition of Pivotal MarketFirst, an e-marketing tool that will enable Mellon to streamline the planning, execution, measurement and optimization of its marketing programs.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.