Measuring marketing performance is a must now more than ever before.
Digital marketing decision makers list analytics tools and technologies as top priorities.
Brands and agencies use content marketing to create a delectable treat.
As customers' demands increase, so must marketers' digital skill sets and budgets.
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.