Measuring marketing performance is a must now more than ever before.
Digital marketing decision makers list analytics tools and technologies as top priorities.
Brands and agencies use content marketing to create a delectable treat.
Marketing and IT come together to fight for customer-centric initiatives.
As customers' demands increase, so must marketers' digital skill sets and budgets.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.