Marketing and IT come together to fight for customer-centric initiatives.
As customers' demands increase, so must marketers' digital skill sets and budgets.
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
If brands want to win big, they need to incorporate seamless customer experiences.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.