Melissa Mazza

Melissa Mazza

Art Director

Melissa Mazza is Art Director for Direct Marketing News. A graduate of the School of Visual Arts in NYC, Melissa knew she was going to be in the field ever since age five when she drew an underwater scene with mermaids and treasure chests.

Most Recent Articles by Melissa Mazza

A decade of digital detonation

A decade of digital detonation

Marketers focus on the three W's (who, what, and where) when targeting digital consumers

The company line on consumer privacy

The company line on consumer privacy

Marketers rely on rich customer data in order to better sell relevant services and products. But how do customers feel and what are the potential risks for brands that are careless with personal data?

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...