Most Recent Articles by Melissa Mazza
Marketers focus on the three W's (who, what, and where) when targeting digital consumers
Marketers rely on rich customer data in order to better sell relevant services and products. But how do customers feel and what are the potential risks for brands that are careless with personal data?
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...