Digital marketing decision makers list analytics tools and technologies as top priorities.
As customers' demands increase, so must marketers' digital skill sets and budgets.
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
If brands want to win big, they need to incorporate seamless customer experiences.
Tune into how your customers really view video.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.