Melissa Mazza

Melissa Mazza

Art Director

Melissa Mazza is Art Director for Direct Marketing News. A graduate of the School of Visual Arts in NYC, Melissa knew she was going to be in the field ever since age five when she drew an underwater scene with mermaids and treasure chests.

Most Recent Articles by Melissa Mazza

Infographic: Analytics Steer the Digital Helm

Infographic: Analytics Steer the Digital Helm

Digital marketing decision makers list analytics tools and technologies as top priorities.

Infographic: I Want It Now!

Infographic: I Want It Now!

As customers' demands increase, so must marketers' digital skill sets and budgets.

Infographic: The Road Less Traveled

Infographic: The Road Less Traveled

Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.

Infographic: Why Gamble With Customers' Loyalty?

Infographic: Why Gamble With Customers' Loyalty?

If brands want to win big, they need to incorporate seamless customer experiences.

Infographic: Think Outside the (Marketing) Box

Infographic: Think Outside the (Marketing) Box

Tune into how your customers really view video.

More Articles by Melissa Mazza

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.