Melissa Data Teams with Stalworth For Deliver Data Cleansing Application

Share this article:

Data quality software and services provider Melissa Data announced DQ*Plus, a data quality platform that cleans data and consolidates duplicate customer records within enterprise applications.

DQ*Plus is available through a partnership with Stalworth Inc., a data quality software company.

According to both companies, DQ*Plus automatically cleans data in customer databases and prevents bad data from being entered.

DQ*Plus also identifies and merges duplicate records, preserving the best data from each record. Ranchao Santa Margarita, CA-based Melissa Data's Address Object, an integral component of DQ*Plus, provides the CASS-certified engine for U.S. address validation and enhancement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.