Melissa Data Teams With ClaritasNEW ORLEANS -- Data quality software provider Melissa Data, Rancho Santa Margarita, CA, announced at the DMA's fall show today that it has teamed with Claritas Inc., San Diego, to market Claritas' PRIZM NE (New Edition) lifestyle segmentation system.
PRIZM NE, which was released a year ago, defines every neighborhood in the United States in terms of 66 distinct lifestyle segments by combining demographic and lifestyle data. Some of the more notable PRIZM NE segments include Young Digerati, Fast-Track Families, The Cosmopolitans, Old Milltowns and Multi-Culti Mosaic. It is the fourth incarnation of the 30-year-old PRIZM system.
Working through its Data Enhancement Services and List Sales divisions, Melissa Data will use PRIZM NE by appending the system's segment codes to its client's contact database or house files.