Melissa Data Teams With Claritas

Share this article:
NEW ORLEANS -- Data quality software provider Melissa Data, Rancho Santa Margarita, CA, announced at the DMA's fall show today that it has teamed with Claritas Inc., San Diego, to market Claritas' PRIZM NE (New Edition) lifestyle segmentation system.


PRIZM NE, which was released a year ago, defines every neighborhood in the United States in terms of 66 distinct lifestyle segments by combining demographic and lifestyle data. Some of the more notable PRIZM NE segments include Young Digerati, Fast-Track Families, The Cosmopolitans, Old Milltowns and Multi-Culti Mosaic. It is the fourth incarnation of the 30-year-old PRIZM system.


Working through its Data Enhancement Services and List Sales divisions, Melissa Data will use PRIZM NE by appending the system's segment codes to its client's contact database or house files.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.