Melissa Data Teams With Claritas

Share this article:
NEW ORLEANS -- Data quality software provider Melissa Data, Rancho Santa Margarita, CA, announced at the DMA's fall show today that it has teamed with Claritas Inc., San Diego, to market Claritas' PRIZM NE (New Edition) lifestyle segmentation system.


PRIZM NE, which was released a year ago, defines every neighborhood in the United States in terms of 66 distinct lifestyle segments by combining demographic and lifestyle data. Some of the more notable PRIZM NE segments include Young Digerati, Fast-Track Families, The Cosmopolitans, Old Milltowns and Multi-Culti Mosaic. It is the fourth incarnation of the 30-year-old PRIZM system.


Working through its Data Enhancement Services and List Sales divisions, Melissa Data will use PRIZM NE by appending the system's segment codes to its client's contact database or house files.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.