Melissa Data Teams With Claritas
PRIZM NE, which was released a year ago, defines every neighborhood in the United States in terms of 66 distinct lifestyle segments by combining demographic and lifestyle data. Some of the more notable PRIZM NE segments include Young Digerati, Fast-Track Families, The Cosmopolitans, Old Milltowns and Multi-Culti Mosaic. It is the fourth incarnation of the 30-year-old PRIZM system.
Working through its Data Enhancement Services and List Sales divisions, Melissa Data will use PRIZM NE by appending the system's segment codes to its client's contact database or house files.