Melissa Data Debuts Web-Based Data Verification Tool

Share this article:
Data management services provider Melissa Data Corp. yesterday announced its new Internet data verification service, Data Quality Web Service.


The system validates customer data in real time at the point of entry by matching the data submitted against the U.S. Postal Service file of 128 million deliverable addresses. It returns the verified and corrected records in a standardized format with ZIP+4, carrier route and delivery point codes. It also can append county and time zone information, address type and congressional district, among other things.


Address verification of Canadian records through Canada Post will be available beginning in June, according to Melissa Data, Rancho Santa Margarita, CA.


In addition, Data Quality Web Service can verify, correct and update telephone area codes, append latitude and longitude to the ZIP+4 level, add census tract and block numbers, parse names, apply gender, detect vulgar words and append geographic data linked to a ZIP code.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.