Melissa Data Acquires Smarter Software

Share this article:
Mailers Software, a division of Melissa Data Corp., said yesterday that it has acquired Smarter Software from Sagent Technology.


Both companies offer similar postal automation services and products designed to help volume mailers nationwide save money on postage and printing, enhance database accuracy and functionality and increase target market effectiveness.


Existing Smarter Software customers that use the company's AddressPro postal software will be transitioned to Mailers Software's Mailers +4 Professional, which offers increased options that can be customized to fit their needs.


The move will increase the company's customer base "and further develop technology advancements to the benefit of current and future customers, " said Raymond Melissa, president of Rancho Santa Margarita, CA-based Melissa Data Corp.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.