Most Recent Articles by Melissa Hoffmann
Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.
MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.
More Articles by Melissa Hoffmann
Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-HanksFeb 08,2012
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Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.
Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...