Melissa Hoffmann

Most Recent Articles by Melissa Hoffmann

Subway racks up points with athletes

Subway racks up points with athletes

Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.

Reports: Apple to tighten app privacy rules

Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.

MeritDirect launches social sharing tool for email marketing

MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Reach Marketing names partner

Reach Marketing names partner

Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.