Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.
MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.