Melissa Hoffmann

Most Recent Articles by Melissa Hoffmann

Subway racks up points with athletes

Subway racks up points with athletes

Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.

Reports: Apple to tighten app privacy rules

Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.

MeritDirect launches social sharing tool for email marketing

MeritDirect launched new mobile and social capabilities for third-party email campaigns, which it is first rolling out to client Penton Media, said Chris Blohm, MeritDirect's SVP of data and media services, on Feb. 16.

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Reach Marketing names partner

Reach Marketing names partner

Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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