Melanie Shortman Tuazon

Melanie Shortman Tuazon is a contributing reporter to DM News. Send press releases to news@dmnews.com and feature pitches to features@dmnews.com.

Most Recent Articles by Melanie Shortman Tuazon

Emotional connection

Emotional connection

Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.

Not easy being green

Not easy being green

Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.

Bedside branding

Bedside branding

Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.

Nabbing new recruits

Nabbing new recruits

Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.

Ways to reach doctors

Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...