Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.