Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.