Melanie Shortman Tuazon

Melanie Shortman Tuazon is a contributing reporter to DM News. Send press releases to news@dmnews.com and feature pitches to features@dmnews.com.

Most Recent Articles by Melanie Shortman Tuazon

Emotional connection

Emotional connection

Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.

Not easy being green

Not easy being green

Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.

Bedside branding

Bedside branding

Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.

Nabbing new recruits

Nabbing new recruits

Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.

Ways to reach doctors

Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.