Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.