Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.