Melanie Shortman Tuazon

Melanie Shortman Tuazon is a contributing reporter to DM News. Send press releases to news@dmnews.com and feature pitches to features@dmnews.com.

Most Recent Articles by Melanie Shortman Tuazon

Emotional connection

Emotional connection

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Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.

Not easy being green

Not easy being green

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Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.

Bedside branding

Bedside branding

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Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.

Nabbing new recruits

Nabbing new recruits

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Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.

Ways to reach doctors

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Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether

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