Direct Line Blog

Meet Caples' 2012 Honorary Judging Chair: Torrence Boone

Share this article:
Google's Torrence Boone
Google's Torrence Boone

Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working. It's a problem that Torrence Boone, director of agency business development at Google, is acutely aware.

“The biggest impediments to keeping pace with consumers are organizational structures and silos that we built decades ago in a very different operating environment,” Boone says. “Back in the early eighties, three TV networks could reliably reach 80% of the population and we had the luxury of long, drawn-out processes—largely linear and sequential—that supported that model.”

Make sure to check out an expanded Q&A with Torrence in our December 2012 issue, and get your Caples tickets here, while they're hot. The Caples Courageous Creative Summit and the Caples Reveal go down Thursday, December 6 at 82Mercer in New York City.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

The Dawn of Digital Détente?

The Dawn of Digital Détente?

As the Postal Service gets more digital, Silicon Valley gets more analog. Perhaps it's time for a summit meeting.

Customers for Life?

Customers for Life?

Most marketers say customer loyalty is important, but far more are focused on acquisition, says a Forbes study.