Medstory teams with publishers on health content

Share this article:

Medstory has partnered with The Wall Street Journal Online and breastcancer.org to provide quality content to health searchers.

Medstory uses intelligent search technology to bring content from its media partners to consumers seeking health information and resources.

"We provide a new and complementary way to deliver their content to health searchers very rapidly and in the right context," said Alain Rappaport, CEO of Medstory.

Medstory offers searchers instant information, summarized from its analysis of the search. Users can refine their searches for the Web and other sources including audio, video, clinical trials and research papers.

"We are demonstrating how a new form of search can bring timely and world-class information to health searchers that is otherwise very difficult to reach using generic search engines," Ms. Rappaport said.

A user searching for information on breast cancer is presented with options such as drugs, personal health and clinical research. By selecting any of these information items, users can access content from The Wall Street Journal Online and breastcancer.org.

"As soon as Medstory unveiled its new search platform in July, it focused on applying it to large-scale, top-quality health information providers and specialized, authoritative content of health care organizations," Ms. Rappaport said. "This was achieved in short order, and our initial partners represent the quality and depth of content we want to instantly deliver to users."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.