Medpearl.com Selects CPR for Marketing
CPR will be responsible for generating awareness of Medpearl.com's services via press releases, case studies, by-lined articles and executive appearances at conferences.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.