Medpearl.com Selects CPR for Marketing
CPR will be responsible for generating awareness of Medpearl.com's services via press releases, case studies, by-lined articles and executive appearances at conferences.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.