Medpearl.com Selects CPR for Marketing
CPR will be responsible for generating awareness of Medpearl.com's services via press releases, case studies, by-lined articles and executive appearances at conferences.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.