Medical Marketing

Horizon expands outreach to Hispanic community

Horizon expands outreach to Hispanic community

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Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?'

Pozen builds marketing team as it preps drugs for market

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Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for the consumer market.

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