MediaThings Offers Rich Media E-Mail Marketing Platform

Share this article:
MediaThings Inc., a provider of rich media e-mail applications for the entertainment industry, yesterday began offering a suite of products that let marketers assemble, distribute and track interactive rich media advertising.


The company, based in Comack, N.Y., said its platform is the first to offer an open architecture. It consists of the MediaThings Assembler, MediaThings Tracker and MediaThings e-Commerce.


"The entertainment industry has been hampered by inefficient means to market and sell products and constantly struggles for an immediate return on investments," said Corey Morrison, chairman and founder of MediaThings.


The MediaThings Assembler offers a simple interface that lets marketers build and deploy targeted e-mail campaigns, the company said. The MediaThings Tracker offer the ability to measure and track viral marketing campaigns.


The company also sells targeted opt-in e-mail lists based on demographics. With MediaThings' forwarding capabilities, recipients may opt-in for future correspondence. Forwarded messages can easily be tracked.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.