Mediaplex to Provide City-Level Geographic Ad Targeting

Share this article:
Mediaplex Inc., a provider of digital messaging services, will add RealMapping City to its services, allowing geographic targeting of ads down to the city level.


The San Francisco company said it will integrate RealMapping City into its MOJO -- mobile Java objects -- ad-serving technology. MOJO allows marketers to link ads and content with marketing and pricing databases to deliver personalized banners, offers, e-mails and wireless messages.


Integrating MOJO with RealMapping City will let marketers send content to Web surfers or mobile users based on their location. RealMapping, based in Amsterdam, uses Internet protocol ad targeting software and claims to have a database of 4 billion global IP addresses.


RealMapping said its city technology only works for major cities and metropolitan areas in the United States, Canada and Western Europe.


The company said a user's privacy is protected because it does not link IP addresses, country or city data with a user's name or e-mail address.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.