MediaPlex taps EyeWonder for Rich Media

ValueClick Inc.'s technology division MediaPlex is using EyeWonder Inc. for its suite of video ad technology and rich media services.

The new platform will let MediaPlex's agency and advertiser clients use EyeWonder  rich media services when creating campaigns with one system instead of having to rely on multiple channels. Clients can create, manage, deliver and measure online campaigns at the same time.

"We are responding to an overall increase in rich media and video spending," said Sean Quick, senior product manager for MediaPlex ,San Francisco. "We've seen a big demand and an increase in broadband use."

The integration with the EyeWonder software offers rich media and video campaign metrics, along with campaign measurements for display, e-mail, paid and natural search advertising.

The integration includes the Atlanta-based EyeWonder's reporting feature, and it will eventually include the sending and optimization feature.