Mediaplex, ClickAction Sign Marketing Partnership Pact
The companies will integrate their online and e-mail marketing efforts by using ClickAction's ERM and Mediaplex's Mojo customer information systems.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
The family owned pet store redesigns its website to bring the in-store experience online.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.