Mediaplex, ClickAction Sign Marketing Partnership Pact
The companies will integrate their online and e-mail marketing efforts by using ClickAction's ERM and Mediaplex's Mojo customer information systems.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.