Mediaplex, ClickAction Sign Marketing Partnership Pact
The companies will integrate their online and e-mail marketing efforts by using ClickAction's ERM and Mediaplex's Mojo customer information systems.
OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.