MediaMind to partner with Omnicom Media Group

Share this article:
Photo by buddawiggi on Flickr
Photo by buddawiggi on Flickr

Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group, says Andrew Bloom, SVP strategic business development at DG's MediaMind.

“Really, this is a culmination of many years of working with Omnicom Media Group globally,” Bloom says. “It's a way that we can roll out all the new products that we're working on through the MediaMind and Omnicom Media Group platform globally.”

The partnership will allow MediaMind to grow business within all of Omnicom Media Group's properties, he says. The partnership, however, will not be without its challenges, he says.

“Certainly, for us, it's like any global deal,” he says. “It's about communicating the deal out to the far corners of the ecosystem within Omnicom. It's about top-down management and communications.”

According to Steve Katelman, director of global strategic partnerships for digital at Omnicom Media Group, there was no formal RFP process and MediaMind was selected after Omnicom performed its own “due diligence.” Omnicom Media Group will continue to use other vendors, including Google/Doubleclick's ad stack.

Bloom says the relationship between the companies has existed for about twelve years. He also note that MediaMind is “far and away the number two ad server in the space.” Number one, he says, is Google.

“We compete with them in a couple of ways,” he says of MediaMind's competitive differentiators to Google. “One is that primarily, we are a company that is single-mindedly focused on agencies and advertisers.”

“We are not a media company,” he says.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.