Mediaedge:cia Creates MEC Interaction

Share this article:
Mediaedge:cia, the media services arm of WPP Group's GroupM, created a unit to merge its online and offline lead generation media activities under one umbrella brand.


The new MEC Interaction unit comprises Wunderman Media, The Digital Edge and Outrider Worldwide. Rob Norman, previously chairman of Mediaedge:cia UK and CEO of Outrider Worldwide, has been named worldwide CEO of MEC.


As part of the reorganization, The Digital Edge has been designated MEC's online media planning and buying division and Wunderman its direct response media planning and buying unit. Outrider is MEC's search marketing specialist. Only The Digital Edge lost its name in the restructuring.


Alan Schanzer, previously managing partner at The Digital Edge, now holds the same title at MEC Interaction North America. Sarah Hammel, Wunderman Media's finance director, adds the senior partner title at MEC Interaction North America.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.