MediaCorp to Market Cleaning Product Via DRTV

Share this article:
MediaCorp Worldwide will produce a short-form DRTV spot this month to market Pacific Sands Inc.'s HouseBright general household cleaning product, Pacific Sands said yesterday.


MediaCorp, Overland Park, KS, will put the spot into distribution in select areas 30 days after completion. MediaCorp also will provide inbound teleservices as well as order processing and fulfillment.


Further details about the campaign were not disclosed. Pacific Sands said that MediaCorp recently launched a product similar to HouseBright and made more than $6 million in sales within eight months.


MediaCorp is a marketing and distribution firm specializing in DRTV, retail and international marketing. Pacific Sands, Clovis, CA, makes nontoxic cleaning and water treatment products.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches