Women's Health warms up for global growth

Share this content:

Women's Health will debut some design tweaks and its first celebrity cover model with its October 2008 issue, followed by a rate base increase to 1,350,000 in January.

 

The changes are all part of a global brand-building effort by the Rodale-published monthly. Elizabeth Banks, of the movie “W,” will grace the cover of the October issue.

 

"We are moving quickly to expand the Women's Health brand's global platform, and a celebrity cover is just the beginning," Women's Health editorial director, and Men's Health editor in chief, David Zinczenko said in a statement. He said the company planned on applying a global growth strategy similar to its Men's Heath title.

 

As Women's Health navigates its expansion, Rodale executives are searching for a replacement for the magazine's VP, editor in chief Tina Johnson. Johnson is leaving the magazine after a four-year stint that saw ad pages rise 24% and five rate base increases, counting the forthcoming January boost. As of December 31, 2007, Women's Health was delivering 6.8% above its guaranteed rate base of 850,000, for a total paid and verified circulation of 907,838. Statements did not indicate where Johnson would be going next, in a statement she said she was looking to pursue, “new challenges and opportunities in this rapidly changing marketplace.”

 

A majority of Women's Health readers (86.4%) fall in the 18-49 year old range, and more than half have a household income of $75,000 or more. Representatives from Women's Health declined interview requests.


Welcome to DMN Email Week - our dedicated look at email marketing. Following along here.
Loading links....
close

Next Article in Media/Circulation

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings