Web ad spend to double by 2012

Share this content:

JupiterResearch forecasts that US online-advertising spending will nearly double by the year 2012, with search and display advertising accounting for much of the expenditures.

In "U.S. Online Advertising Forecast: 2007-2012," Jupiter projects total online-advertising spending will increase from $19.9 billion this year to $35.4 billion in 2012.

Major drivers fueling this spending include growth in display inventory, increased paid-click volume and better targeting technology.

JupiterResearch found static-image and text advertising will be the two most popular display formats in 2007, comprising more than two-thirds of online-display revenue. Text and static ads have grown this year because of the large increase in remnant impressions available across social-networking sites.

However, new publishers will continue to improve the advertising mix, shifting toward rich-media and video formats over the next few years.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here