VNU's Hollywood Reporter adds 'Net Effects' to track the Internet

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VNU Business Media's The Hollywood Reporter has added a new print and online feature titled "Net Effect," designed to help media and entertainment industry professionals' track buzz, usage and traffic tends on the Internet.

The initiative draws on the resources of the VNU Group by featuring data from VNU's Nielsen BuzzMetrics, Nielsen//NetRatings and Nielsen Mobile units.

The debut installment examines current research compiled by Nielsen BuzzMetrics, which measures consumer-generated media and word of mouth.

The initiative will look at generated research in which devices, brands and products have been creating buzz online in advance of CES.

BuzzMetrics will track a wide range of issues and subjects to provide insights into what entertainment-related topics consumers are talking about, blogging about and looking for online.

Using Nielsen//NetRatings data, "Net Effect" also will feature charts detailing the most visited Web sites of the week including top brands, and parent companies as well as top broadcast media destinations.

"Net Effect" will run Mondays in The Reporter's print edition and 24/7 online at It will be accompanied by analysis offering insights that support the data.

Andrew Wallenstein, digital media editor for The Reporter, will oversee the initiative.

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