Virginian-Pilot enters cost-saving mode

Share this content:

The Virginian-Pilot, a Norfolk, VA-based newspaper with a weekday circulation of around 175,000, will cut 10% of its work force and some of its publishing operations by the end of the year.

At least 125 jobs will be lost through layoffs and the closing of satellite publications. The paper also will trim its publishing by about 40 pages per week, or 8% of its total pages, largely through eliminating its business section for every day but Sunday. Two open positions and 15 employees — mostly managers and editors — will be eliminated from the newsroom, for a total of 55 jobs lost from the newsroom since January 2007.

"We're making these changes to keep this a healthy contributor to the marketplace in tough times," Maurice Jones, publisher of the Virginian-Pilot, said in a statement.

“The paper will be a little smaller,” added editor Denis Finley. “I think readers will notice. We will keep the quality of the journalism as high as possible. There will just be less of it in the daily Pilot.”

Link, a free daily aimed at 18- to 34-year-olds, is one of the spinoffs being shuttered at year's end; but the two-year-old publication may retain its Web site. Three military base newspapers, located in Alabama, Georgia and Texas, also will close by the end of the year, and they may be joined by Port Folio Weekly, an alternative paper, and Mix, a multicultural monthly.

Landmark Media Enterprises, the Virginian-Pilot's parent company, has been trying to sell off the property and will continue negotiating with a buyer that is trying to get financing.

In the meantime, the paper is exploring new ways to generate revenue, such as printing front-page advertisements — which it started in October — and raising newsstand prices. Average circulation for the paper has dipped 3.4% on weekdays and 4.3% on Sundays since September 2007.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here